- L'Oreal started using AI in its labs four years ago, allowing the company to create products four times faster than before, according to a senior executive.
- L'Oreal CEO Nicolas Hieronimus launched a 'beauty stimulus plan' last year to spur innovation after the company posted its slowest group sales growth in years.
- L'Oreal has successfully repurposed skincare molecules for a collagen shampoo that adds lift and fullness to hair.
- Mondelez's AI tool has helped develop the Gluten Free Golden Oreo and a refreshed recipe for Chips Ahoy cookies.
- 60% of AI-generated biscuit recipes performed better on nutrition, sustainability, and cost, according to Mondelez.
- Consumer companies, including Nescafe owner Nestle and Sensodyne toothpaste maker Haleon, are increasingly using AI in product innovation to test ingredients faster and generate recipe ideas.
- Human product innovation augmented by AI is considered a 'game-changer' at Mondelez, according to Chief Information and Digital Officer Filippo Catalano.
- AI technology has enabled Mondelez to speed up processes and reimagine recipes, reducing dependency on single sourcing in supply chains.
Consumer companies are increasingly adopting AI technologies to revolutionize product innovation. L'Oreal has successfully repurposed skincare molecules for a collagen-infused shampoo, achieving product development speeds four times faster than traditional methods.136
“(AI capabilities are) accelerating things you could do already, but compressing the time from months to weeks or years to months,” said Filippo Catalano, Chief Information and Digital Officer at Mondelez.
Mondelez's AI tool has not only streamlined the recipe development process but also enhanced the performance of 60% of its biscuit recipes in terms of nutrition, sustainability, and cost.4
The company has utilized AI to innovate popular products like Gluten Free Golden Oreos and revamped Chips Ahoy! cookies, demonstrating the technology's potential to address supply chain vulnerabilities and generate new recipe ideas.
Other major players in the consumer goods sector, including Nestle and Haleon, are also harnessing AI to expedite ingredient testing and improve overall product quality.
As AI continues to reshape the landscape of product development, companies are poised to deliver innovative solutions that meet evolving consumer demands.
“L'Oreal repurposed skincare molecules for a collagen shampoo that adds lift and fullness to hair. Mondelez reports that 60% of recipes produced by its AI tool outperformed on nutrition, sustainability and cost, and the tool helped create Gluten Free Golden Oreo and refreshed Chips Ahoy recipes.”
