Coca-Cola's AI-Generated Holiday Ad Sparks Mixed Reactions Amid Modernization Efforts
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- Coca-Cola has released an AI-generated version of its iconic Holidays Are Coming ad, which has been a holiday staple since 1995. The new version maintains the original script and soundtrack but updates the visuals to reflect modern times with diverse casting.
- The decision to use AI was not initially driven by technology but rather a desire to refresh the classic ad efficiently. Coca-Cola's European CMO stated that the ad was created to preserve the emotional impact while modernizing its presentation.
- Despite positive feedback from focus groups, many consumers have criticized the AI execution, claiming it results in a subpar aesthetic. Comments on social media highlighted issues like static animations and unnatural details, with some users expressing they would stop buying Coca-Cola products.
- In addition to the AI ad, Coca-Cola is re-airing its 2023 festive campaign, The World Needs More Santas, which received high praise last year. The company is adopting a dual velocity approach to integrate generative AI into its business processes.
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