- Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence.
- The cuts affect more than 200 employees, with approximately 100 positions removed from the Vision Pro division and another 100 from Siri and software teams.
- Apple is also reducing staff in its Intelligent Systems Experience group, a team within the software engineering organization that handles some AI features on its devices.
- The company is largely closing down a Vision Pro team that focused on gaming for the headset and reducing the size of a unit that produces immersive video content for the device.
- Apple confirmed the changes in a statement, saying it was realigning teams "to evolve our business to deliver the best experiences for our users."
- In the near term, the company is focused on launching smart glasses that would not support immersive video or advanced gaming.
- Apple is still considering a new Vision Pro model for release as early as end of 2028, indicating ongoing investment in the product line despite current job cuts.
Apple Inc. is undergoing significant job cuts, eliminating over 200 positions across its Siri and Vision Pro teams as it pivots towards new devices and artificial intelligence. The layoffs include approximately 100 roles from the Vision Pro division and another 100 from Siri and software teams.12
The company is also reducing staff in its Intelligent Systems Experience group, which is responsible for AI features on its devices. This restructuring is part of a broader strategy to realign resources based on customer usage patterns and to focus on future products.3
Apple confirmed the changes, stating it was realigning teams "to evolve our business to deliver the best experiences for our users." The company acknowledged the impact on existing roles but emphasized that new positions would be created to support the updated Siri, which is transitioning to an AI-powered version built on new technical architecture.5
The adjustments to the Vision Pro team include a significant reduction in staff focused on gaming and immersive video content for the headset. Apple reassured employees that the Vision Pro and its visionOS operating system will continue to be developed, despite the cuts.
“While we will create new roles as part of this change, it will also impact a limited number of existing roles,” the company stated, expressing gratitude for the contributions of affected team members and committing to support them during the transition, including opportunities to apply for other roles at Apple.
“The cuts include closing a Vision Pro gaming team and reducing immersive video content, with about 100 roles removed from each division. Apple is also trimming its Intelligent Systems Experience group, which handles some AI features, as it prepares a new AI-powered Siri.”
