Perplexity Launches Innovative AI Shopping Feature, Competing with Amazon and Google
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- Perplexity launched a shopping feature integrating Amazon and Best Buy.
- Users can purchase items directly with Buy with Pro buttons.
- Mike Mallazzo stated, “If you search Sephora or Amazon for Meghan Markle’s favorite lipstick...”
- Perplexity combines features of Google Shopping and Shopify’s Shop AI.
- AI shopping faces challenges, including hallucinations in responses.
- AI’s Choice represents a shift in e-commerce interactions.
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