Evertune AI Launches to Help Brands Navigate Generative AI Analytics

Evertune AI Launches to Help Brands Navigate Generative AI Analytics

1542+ Words Refined into 7 Facts by AI • 1 source • 0m ago

• Evertune AI, a new generative AI analytics startup, was co-founded by Brian Stempeck, former strategy chief at The Trade Desk, along with Poul Costinsky and Ed Chater. The startup aims to provide analytics to help advertisers understand how generative AI models respond to queries about their products.
• The company launched its AI Brand Index, which allows advertisers to see which brands are recommended for specific queries across various large language models (LLMs). This tool helps brands gauge their visibility and performance in the evolving landscape of generative AI.
• Stempeck noted that the responses from LLMs can vary significantly, making it challenging for brands to understand why certain products are recommended. Evertune's approach involves conducting thousands of queries to analyze brand recommendations across different platforms.
• Brands can run custom analytics through Evertune, which charges based on usage. This flexibility allows brands to tailor their research and improve their AI indexing by ensuring their sites are accessible to crawlers.
• Stempeck highlighted the importance of brands educating AI models about their products, as many brands currently lack the resources to do so. He emphasized that improving AI indexing often starts with ensuring that their own websites are crawlable.
• The startup faces challenges due to the diverse responses from LLMs, which can favor different types of content. For instance, a shoe brand's poor ratings on one platform were linked to negative reviews on social media, prompting the brand to create content addressing these concerns.
• As generative AI continues to evolve, Evertune aims to help brands navigate the complexities of AI-driven search results and improve their online presence.