Dublin AI Start-up Glitch to Launch Automated Online Ad Platform in 2024
- Glitch, a Dublin-based AI start-up, is set to launch its online ad platform early next year. Founded by Aisling Browne and Kingsley Kelly in 2023, the company has raised €750,000 and currently employs three full-time staff members.
- The platform automates online ad campaigns, significantly reducing the workload for users. According to Browne, It’s an AI and automation platform that enables businesses to advertise across multiple platforms such as Meta, Google and LinkedIn. The initial focus is on Google Ads, where the system generates five ads per campaign for user validation.
- Glitch has validated its product with 100 potential customers and has a waiting list of 1,000 businesses for its beta version. Browne noted, We validated the plan with 100 potential customers, then we launched a waiting list for the beta version of the product which has 1,000 businesses signed up to it.
- Enterprise Ireland has been instrumental in Glitch's growth, providing connections and support. Browne praised Killian Sugrue from Enterprise Ireland, stating, He has been phenomenal. He has introduced us to potential clients, advisors and is there on the phone at the weekend if I need him.
- The company plans to expand its team by adding 12 jobs by the end of 2025 and aims to enter the US market. Browne emphasized, We want to expand into multiple different ad platforms and data sources so users can spend their budget in the most effective way.
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